{"id":20209,"date":"2025-09-29T15:48:55","date_gmt":"2025-09-29T13:48:55","guid":{"rendered":"https:\/\/skema.eu\/?p=20209"},"modified":"2025-09-30T12:03:22","modified_gmt":"2025-09-30T10:03:22","slug":"skema-au-cersaie-2025-un-succes-de-public-entre-experiences-et-relations","status":"publish","type":"post","link":"https:\/\/skema.eu\/fr\/skema-au-cersaie-2025-un-succes-de-public-entre-experiences-et-relations\/","title":{"rendered":"Skema au Cersaie 2025: un succ\u00e8s de public entre exp\u00e9riences et relations"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”50%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|tablet” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”36px” text_line_height=”43px” text_font_size_tablet=”36px” text_font_size_phone=”25px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”43px” text_line_height_phone=”30px” text_line_height_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

De la nouveaut\u00e9 des collections \u00e0 la force de l\u2019\u00e9quipe, Skema s\u2019affirme une fois de plus comme une r\u00e9f\u00e9rence pour les surfaces chaleureuses.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/skema.eu\/wp-content\/uploads\/2025\/09\/stand-skema-cersaie-2025-1.jpg” alt=”Stand Skema Cersaie 2025″ title_text=”Stand Skema Cersaie 2025″ align=”center” force_fullwidth=”on” admin_label=”Immagine” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ locked=”off” collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.4″ width=”100%” max_width=”50%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|tablet” custom_padding=”0px||||false|false” collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.8em” link_font=”||||on||||” custom_padding=”||2px|||” hover_enabled=”0″ text_font_size_tablet=”18px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Cinq jours intenses, un flux continu de visiteurs italiens et \u00e9trangers, des professionnels venus de toute l\u2019Europe et d\u2019ailleurs : la pr\u00e9sence de Skema<\/strong> au Cersaie 2025<\/strong> s\u2019est transform\u00e9e en v\u00e9ritable point de r\u00e9f\u00e9rence pour les architectes, concepteurs et contractants<\/em> en qu\u00eate de solutions innovantes et coordonn\u00e9es.<\/p>\n

[\/et_pb_text][et_pb_divider divider_style=”none” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_image src=”https:\/\/skema.eu\/wp-content\/uploads\/2025\/09\/stand-skema-cersaie-2025-2.jpg” alt=”Stand Skema Cersaie 2025″ title_text=”Stand Skema Cersaie 2025″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.8em” link_font=”||||on||||” custom_padding=”||0px|||” hover_enabled=”0″ text_font_size_tablet=”18px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Le stand<\/em>, con\u00e7u non pas comme une architecture \u00e9ph\u00e9m\u00e8re mais comme un syst\u00e8me reproductible \u00e9galement dans les showrooms<\/em> et points de vente, a su attirer un public vari\u00e9, s\u00e9duit par la clart\u00e9 de l\u2019exposition, les nouveaut\u00e9s produits et la possibilit\u00e9 d\u2019exp\u00e9rimenter en direct la m\u00e9thode Skema sol\u2013mur\u2013plafond<\/strong>. La nouvelle collection Villa<\/strong> en ch\u00eane et les panneaux Mikro<\/strong> ont constitu\u00e9 les deux p\u00f4les d\u2019innovation les plus appr\u00e9ci\u00e9s, donnant corps \u00e0 une id\u00e9e de l\u2019espace qui allie esth\u00e9tique, confort<\/em> et fonctionnalit\u00e9.<\/p>\n

[\/et_pb_text][et_pb_divider divider_style=”none” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”50%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|tablet” custom_padding=”0px||||false|false” collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/skema.eu\/wp-content\/uploads\/2025\/09\/Nicola-De-Menis-2.jpg” alt=”Nicola De Menis ” title_text=”Nicola De Menis ” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.8em” link_font=”||||on||||” custom_padding=”||0px|||” text_font_size_tablet=”18px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Le succ\u00e8s a \u00e9t\u00e9 aussi, et surtout, un succ\u00e8s d\u2019\u00e9quipe. Comme le souligne avec force Nicola De Menis, PDG et Pr\u00e9sident de Skema<\/strong> : \u00ab Ce qui fait la diff\u00e9rence, c\u2019est l\u2019\u00e9quipe, c\u2019est l\u2019\u00e9nergie que mes collaborateurs savent d\u00e9ployer. Au Cersaie, nous avons eu l\u2019occasion de montrer non seulement nos produits, mais surtout notre capacit\u00e9 d\u2019\u00e9coute et de relation. Je crois que la v\u00e9ritable force commerciale de Skema ne r\u00e9side pas seulement dans la qualit\u00e9, reconnue depuis 33 ans, mais dans la gentillesse, dans l\u2019accueil, dans le fait de placer les personnes au c\u0153ur du projet. C\u2019est cette dimension qui rend notre approche unique. \u00bb<\/em> <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ width=”100%” max_width=”50%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|tablet” custom_padding=”0px||||false|false” collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_divider divider_style=”none” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”50%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|tablet” custom_padding=”0px||||false|false” collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”3_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.8em” link_font=”||||on||||” custom_padding=”||0px|||” text_font_size_tablet=”18px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Foire historiquement li\u00e9e \u00e0 la c\u00e9ramique, Cersaie a confirm\u00e9 son ouverture \u00e0 des mat\u00e9riaux et syst\u00e8mes plus larges, capables d\u2019inclure les surfaces chaleureuses. Comme l\u2019observe Daniele Ferraiuolo, Directeur Commercial<\/strong> : \u00ab Cersaie n\u2019est plus seulement le salon du gr\u00e8s et de la c\u00e9ramique, mais une sc\u00e8ne internationale qui s\u2019adresse \u00e0 ceux qui imaginent et con\u00e7oivent les espaces dans leur globalit\u00e9. Pour Skema, c\u2019est une occasion unique de pr\u00e9senter sols, murs et plafonds comme un syst\u00e8me int\u00e9gr\u00e9, mais aussi de rencontrer des clients et des partenaires potentiels provenant de march\u00e9s diff\u00e9rents. Cette ann\u00e9e, nous avons per\u00e7u une attention particuli\u00e8re pour notre capacit\u00e9 \u00e0 proposer des surfaces chaleureuses et efficaces sur le plan acoustique : un message qui, gr\u00e2ce \u00e0 cette vitrine, a trouv\u00e9 un public large et r\u00e9ceptif. \u00bb<\/em> <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/skema.eu\/wp-content\/uploads\/2025\/09\/Daniele-Ferraiuolo.jpg” alt=”Daniele Ferraiuolo” title_text=”Daniele Ferraiuolo” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ width=”100%” max_width=”50%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|tablet” custom_padding=”0px||||false|false” collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_divider divider_style=”none” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”50%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|tablet” custom_padding=”0px||||false|false” collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/skema.eu\/wp-content\/uploads\/2025\/09\/Paolo-Zulian.jpg” alt=”Paolo Zulian” title_text=”Paolo Zulian” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.8em” link_font=”||||on||||” custom_padding=”||0px|||” text_font_size_tablet=”18px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

La dimension internationale a \u00e9t\u00e9 en effet centrale. Paolo Zulian, Export Manager,<\/strong> raconte : \u00ab Nous avons accueilli de nombreux visiteurs venus de France, d\u2019Espagne, du Portugal et de bien d\u2019autres pays. Ils ne se sont pas limit\u00e9s \u00e0 appr\u00e9cier nos produits, mais ont aussi reconnu la valeur des services que Skema est en mesure d\u2019offrir, du support technique au conseil de projet. Ce m\u00e9lange entre la qualit\u00e9 des mat\u00e9riaux et la solidit\u00e9 organisationnelle nous permet de nous pr\u00e9senter \u00e0 l\u2019\u00e9tranger comme un partenaire fiable, capable d\u2019assurer continuit\u00e9 et r\u00e9ponses concr\u00e8tes. \u00bb<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ width=”100%” max_width=”50%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|tablet” custom_padding=”0px||||false|false” collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_divider divider_style=”none” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.8em” link_font=”||||on||||” custom_padding=”||0px|||” hover_enabled=”0″ text_font_size_tablet=”18px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Au c\u0153ur de l\u2019exp\u00e9rience, le stand a \u00e9t\u00e9 con\u00e7u comme plateforme d\u2019exposition et de relation. Paolo Pampanoni, Directeur Artistique<\/strong>, explique : \u00ab Le stand n\u2019est pas un geste d\u2019autoc\u00e9l\u00e9bration, mais un instantan\u00e9 de l\u2019identit\u00e9 de Skema. Nous avons voulu cr\u00e9er un espace clair et accessible, capable d\u2019unir l\u2019exposition des collections \u00e0 la possibilit\u00e9 de dialoguer directement avec les visiteurs. L\u2019am\u00e9nagement n\u2019a pas \u00e9t\u00e9 pens\u00e9 comme un exercice formel, mais comme un outil dynamique pour raconter l\u2019entreprise et favoriser l\u2019\u00e9change. Chaque surface, chaque d\u00e9tail a \u00e9t\u00e9 \u00e9tudi\u00e9 pour transformer le produit en exp\u00e9rience, permettant \u00e0 l\u2019invit\u00e9 d\u2019entrer en contact imm\u00e9diat avec notre r\u00e9alit\u00e9.<\/em> \u00bb<\/p>\n

Pour conclure, Sonia Venaruzzo, Chief Strategy Officer<\/strong>, \u00e9largit la perspective : \u00ab Participer au Cersaie signifie non seulement pr\u00e9senter nos surfaces \u00e0 un public international, mais aussi r\u00e9affirmer notre r\u00f4le dans l\u2019anticipation des tendances de l\u2019habitat et du design. Le salon nous a permis de montrer comment nos collections savent interpr\u00e9ter les besoins du vivre contemporain tout en confirmant notre engagement envers la durabilit\u00e9. Mais la plus grande valeur reste la rencontre : le stand a \u00e9t\u00e9 un carrefour de relations, o\u00f9 chaque conversation a ajout\u00e9 une pi\u00e8ce \u00e0 un parcours qui continuera au-del\u00e0 du salon.<\/em> \u00bb<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/skema.eu\/wp-content\/uploads\/2025\/09\/Sonia-Venaruzzo-e-Paolo-Pampanoni.jpg” alt=”Sonia Venaruzzo e Paolo Pampanoni” title_text=”Sonia Venaruzzo e Paolo Pampanoni” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_divider divider_style=”none” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ width=”100%” max_width=”50%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|tablet” custom_padding=”0px||||false|false” collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.8em” link_font=”||||on||||” custom_padding=”||0px|||” text_font_size_tablet=”18px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

La cl\u00f4ture de Cersaie 2025 confirme ainsi Skema comme une r\u00e9f\u00e9rence internationale pour les surfaces chaleureuses et coordonn\u00e9es : un espace de confrontation, un laboratoire ouvert qui a su int\u00e9grer innovation et relation, consolidant un parcours qui, depuis plus de trente ans, place les surfaces \u00e0 vivre<\/strong> au centre. <\/p>\n

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