{"id":13688,"date":"2025-02-20T09:59:23","date_gmt":"2025-02-20T08:59:23","guid":{"rendered":"http:\/\/skema.eu\/non-categorise\/lumbertech-nella-pasticceria-martesana-a-milano\/"},"modified":"2025-04-29T12:24:36","modified_gmt":"2025-04-29T10:24:36","slug":"lumbertech-dans-la-patisserie-martesana-a-milan","status":"publish","type":"post","link":"https:\/\/skema.eu\/fr\/lumbertech-dans-la-patisserie-martesana-a-milan\/","title":{"rendered":"Lumbertech dans la p\u00e2tisserie Martesana \u00e0 Milan"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”50%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|tablet” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”36px” text_line_height=”43px” text_font_size_tablet=”36px” text_font_size_phone=”25px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”43px” text_line_height_phone=”30px” text_line_height_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

<\/span>Sol, murs et plafond rev\u00eatus de Lumbertech, le bois d’ing\u00e9nierie, dans la nouvelle p\u00e2tisserie Martesana, \u00e0 la Porta Romana de Milan.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”http:\/\/skema.eu\/wp-content\/uploads\/2025\/02\/1.jpg” _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” title_text=”1″ align=”center” force_fullwidth=”on” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”50%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|tablet” custom_padding=”0px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.8em” hover_enabled=”0″ text_font_size_tablet=”18px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Le nouvel environnement cr\u00e9\u00e9 pour Martesana<\/b>, la p\u00e2tisserie milanaise historique fond\u00e9e en 1966<\/b>, est plus qu’une p\u00e2tisserie, c’est un espace qui implique et stimule tous les sens, en commen\u00e7ant par le grand comptoir, le point central de la boutique, et en se d\u00e9veloppant en un environnement flexible et multifonctionnel. <\/p>\n

Un projet avec un grand impact sc\u00e9nographique o\u00f9 l’atmosph\u00e8re famili\u00e8re et accueillante de la p\u00e2tisserie traditionnelle de quartier <\/b>a \u00e9t\u00e9 maintenue dans l’espace ouvert et lumineux avec un go\u00fbt contemporain<\/b>, cr\u00e9\u00e9 en mettant l’accent sur l’authenticit\u00e9 des mat\u00e9riaux utilis\u00e9s.<\/p>\n

[\/et_pb_text][et_pb_image src=”http:\/\/skema.eu\/wp-content\/uploads\/2025\/02\/2.jpg” title_text=”2″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” force_fullwidth=”on” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font_size=”64px” hover_enabled=”0″ header_2_font_size_tablet=”64px” header_2_font_size_phone=”45px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”” header_2_line_height_phone=”” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content” custom_margin=”5%||||false|false” sticky_enabled=”0″]<\/p>\n

Total look avec Lumbertech<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.8em” hover_enabled=”0″ text_font_size_tablet=”18px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Dans le cadre du projet de rebranding et de d\u00e9coration int\u00e9rieure de la nouvelle boutique Martesana, con\u00e7u par Drogheria Studio <\/b>et d\u00e9velopp\u00e9 par le studio de Marcello Silvestre <\/b>en collaboration avec la designer Maria Teresa Reccia<\/b>, Lumbertech Varnish 270 Rovere Conero<\/b> a \u00e9t\u00e9 utilis\u00e9 de mani\u00e8re magistrale.<\/p>\n

Le rev\u00eatement en bois \u00e0 r\u00e9sistance accrue aux chocs<\/b> joue un r\u00f4le important dans la conception de l’espace de d\u00e9gustation : 132 m\u00e8tres carr\u00e9s pos\u00e9s au sol et utilis\u00e9s pour rev\u00eatir les murs et le plafond<\/b>, dans un continuum avec un effet sans fin<\/b> qui embrasse le regard et contribue \u00e0 cr\u00e9er l’atmosph\u00e8re chaleureuse du restaurant, o\u00f9 l’on peut se d\u00e9tendre et d\u00e9guster les cr\u00e9ations sucr\u00e9es de la p\u00e2tisserie.<\/p>\n

Le choix de rev\u00eatir tout le p\u00e9rim\u00e8tre de l’espace de d\u00e9gustation avec le bois composite Lumbertech <\/b>s’inscrit dans la s\u00e9lection minutieuse de tous les mat\u00e9riaux utilis\u00e9s<\/b> par les concepteurs, qui ont ainsi pu b\u00e9n\u00e9ficier d’un produit technique<\/b> <\/span>r\u00e9sistant et facile \u00e0 poser <\/b>et en m\u00eame temps naturel<\/b>, d’une surface en bois authentique<\/b>, originale et dot\u00e9e d’un grand pouvoir d’expression.<\/p>\n

[\/et_pb_text][et_pb_image src=”http:\/\/skema.eu\/wp-content\/uploads\/2025\/02\/3.jpg” title_text=”3″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” force_fullwidth=”on” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”3_5,2_5″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”0px||||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” make_equal=”on” custom_css_main_element=”align-items:center;” sticky_enabled=”0″][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”http:\/\/skema.eu\/wp-content\/uploads\/2025\/02\/5.jpg” title_text=”5″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.8em” header_3_font_size=”36px” custom_margin=”5%||1%||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

D\u00e9tail du projet<\/h3>\n

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Client
<\/b>Martesana SRL<\/a><\/p>\n

Rebranding e interior design project
<\/b>Drogheria studio <\/span><\/a><\/p>\n

Creative\/Art Director
<\/b>Luigi Durante<\/p>\n

Interior Design
<\/b>Maria Teresa Reccia
Marcello Silvestre<\/span><\/a><\/p>\n

Photography
<\/b>Stoked Studio<\/p>\n

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Lumbertech Varnish 270 Rovere Conero<\/h2>\n

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Lumbertech Varnish 270<\/b><\/a> offre une exp\u00e9rience sensorielle o\u00f9 le naturel du bois est mis en valeur.<\/b> Le vernis avec lequel la surface est finie est z\u00e9ro-brillant,<\/b> pour un effet mat qui laisse intact l’aspect authentique du bois et le prot\u00e8ge des agressions m\u00e9caniques et chimiques<\/b>, sans formald\u00e9hyde et non toxique. Le vernis Lumbertech est Hydro24<\/b>, prot\u00e9g\u00e9 contre la p\u00e9n\u00e9tration de l’eau dans les joints pendant 24 heures. Le d\u00e9cor Rovere Conero<\/b> se distingue par la couleur du ch\u00eane laiss\u00e9 dans sa puret\u00e9 et par la classe d’aspect nature,<\/b> la plus s\u00e9lectionn\u00e9e parmi celles propos\u00e9es. <\/p>\n

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Sol, murs et plafond rev\u00eatus de Lumbertech, le bois d’ing\u00e9nierie, dans la nouvelle p\u00e2tisserie Martesana, \u00e0 la Porta Romana de Milan.<\/p>\n","protected":false},"author":1,"featured_media":13656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[317],"tags":[],"class_list":["post-13688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-realisations-fr"],"acf":[],"yoast_head":"\nLumbertech dans la p\u00e2tisserie Martesana \u00e0 Milan - Skema<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/skema.eu\/fr\/lumbertech-dans-la-patisserie-martesana-a-milan\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lumbertech dans la p\u00e2tisserie Martesana \u00e0 Milan - 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