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Skema’s new website is online: the access point to a completely redesigned visual and narrative system, born from a specific need \u2013 to coherently express what Skema is and how it works. This is not a simple aesthetic revamp. The intervention is structural: it concerns visual identity, language, tools, and the relationship between content and function. It is communication designed not to impress, but to be useful.<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/skema.eu\/wp-content\/uploads\/2025\/05\/Nuono-sito-Skema.jpg” alt=”Online il nuovo sito Skema” title_text=”Nuono sito Skema” force_fullwidth=”on” admin_label=”Immagine” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ text_font_size=”18px” text_line_height=”1.8em” header_3_font_size=”36px” custom_margin=”||1%||false|false” global_colors_info=”{}”]<\/p>\n
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The new website is essential, linear and functional. Navigation is intuitive, and the structure is built around the logic of the project: materials, collections, finishes and application contexts are immediately accessible. Every image is true, every content has a purpose. The collections open with direct galleries, downloads are simplified, and selected projects are integrated into the visual narrative without overloading the interface.<\/p>\n
Graphic and symbolic excesses have been eliminated. No decorative frills, no interpretative filters: the material is shown as it is, with precision and respect. The lexical choice follows the same direction: dry, technical where needed, descriptive where necessary, never redundant.<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/skema.eu\/wp-content\/uploads\/2025\/06\/gradiente-ceiling-wall-floor.jpg” alt=”Superfici da vivere” title_text=”gradiente-ceiling-wall-floor” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ text_font_size=”18px” text_line_height=”1.8em” header_3_font_size=”36px” custom_margin=”||1%||false|false” global_colors_info=”{}”]<\/p>\n
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One of the most effective elements of the new coordinated image is the introduction of a functional colour palette. Each area is associated with a specific shade, selected for its perceptive quality and symbolic value. Colour thus becomes a guidance system that runs through the website, catalogues, samples, displays and packaging.<\/p>\n
It is a coherent visual grammar that discreetly accompanies the user without driving him by force, strengthening the readability of the offer and the recognition of the collections. A subtle code that improves the experience and enhances the materials.<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/skema.eu\/wp-content\/uploads\/2025\/05\/nuovi-cataloghi-Skema.jpg” alt=”Nuovi cataloghi Skema” title_text=”nuovi cataloghi Skema” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ text_font_size=”18px” text_line_height=”1.8em” header_3_font_size=”36px” custom_margin=”||1%||false|false” global_colors_info=”{}”]<\/p>\n
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Alongside the website, the new image extends to editorial and commercial tools: new catalogues, which can be broken down into monographs for direct use by architects and designers; integrated digital media, essential technical data sheets, and videos dedicated to installation and maintenance.<\/p>\n
Everything is built with the idea of simplifying, in the truest sense of the word: removing the superfluous to bring out the essential, like a sculptor who works by subtraction and allows the form to emerge.<\/p>\n
Particular attention is also paid to the retail sector, where consultation quickness, clarity of information and consistency of image become decisive tools for enhancing the shopping experience and supporting sales activities. With this in mind, each support is designed to facilitate dialogue between the product and those who offer it, making the narrative immediate, fluid and consistent with the brand identity.<\/p>\n
Even surfaces become communication: 1:1 scale sample kits, material containers, modular displays. Skema’s physical presence in showrooms or trade fairs is no longer conceived as a showcase, but as a coherent extension of its approach.<\/p>\n
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The new structure also includes a review of external communication: targeted campaigns, digital tools, editorial content and a presence strategy that prioritises the real product experience, from the sound of silence (Sonora) to the durability of outdoor materials.<\/p>\n
\u201cSurfaces to live on\u201d, a message that translates into a more direct, more material language, closer to those who design spaces and relationships.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font_size=”18px” text_line_height=”1.8em” header_3_font_size=”36px” custom_margin=”||1%||false|false” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”16px” link_font=”||||on||||” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]The new image was presented internally on May 14th during a series of meetings with the sales network. On that occasion, the main company representatives shared their visions, reflections and updates on the company’s recent evolution: Nicola De Menis (CEO and Chairman), Sonia Venaruzzo (CSO), Daniele Ferraiuolo (Sales Director), Edy Zambon (Operations & Technical Manager), Luca Zamuner (Product and Project Manager), Marco Pavan (Head of Customer Service Italy) and Paolo Pampanoni (Art Director).<\/p>\n
A multi-voiced story that expressed the richness of a choral project.[\/et_pb_text][dipl_masonry_gallery image_ids=”18196,18200,18263,18259,18267,18204″ number_of_columns=”3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/dipl_masonry_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Skema’s new website is online: the access point to a completely redesigned visual and narrative system, born from a specific need \u2013 to coherently express what Skema is and how it works. <\/p>\n","protected":false},"author":9986,"featured_media":18153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"
Come da tradizione, Skema \u00e8 presente anche quest'anno alla design week. Dal 7 all'11 aprile ci puoi trovare nello spazio di Decor Lab in via Tortona 37<\/b>, ma le superfici Skema le puoi vedere anche a Rho<\/b>, tra gli stand del Salone Internazionale del Mobile<\/b>, che per l'edizione 2025 si accompagna ad Euroluce.<\/p>
Se hai gi\u00e0 pianificato la visita in fiera, dall'8 al 13 aprile<\/b>, scorri l'elenco dei tanti top brand del mondo dell'arredo che hanno scelto le superfici Skema<\/b> per i loro stand e mettili nella tua agenda.
Potrai vedere alcuni dei nostri prodotti di punta applicati nel contesto allestitivo<\/b> e vivere l'esperienza di superfici dall'estetica ricercata e dalle elevate prestazioni tecnologiche che le rendono pratiche da posare, resistenti al calpestio, sicure perch\u00e9 resistenti al fuoco e antiscivolo e infine pratiche, anti-macchia e antistatiche.<\/p>","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[313],"tags":[355],"class_list":["post-18239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-comunicazione-en"],"acf":[],"yoast_head":"\n