{"id":13687,"date":"2025-02-20T09:59:23","date_gmt":"2025-02-20T08:59:23","guid":{"rendered":"http:\/\/skema.eu\/senza-categoria\/lumbertech-nella-pasticceria-martesana-a-milano\/"},"modified":"2025-04-29T11:31:47","modified_gmt":"2025-04-29T09:31:47","slug":"lumbertech-nella-pasticceria-martesana-a-milano","status":"publish","type":"post","link":"https:\/\/skema.eu\/en\/lumbertech-nella-pasticceria-martesana-a-milano\/","title":{"rendered":"Lumbertech in the Martesana pastry shop in Milan"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”50%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|tablet” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”36px” text_line_height=”43px” text_font_size_tablet=”36px” text_font_size_phone=”25px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”43px” text_line_height_phone=”30px” text_line_height_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

<\/span>Floor, walls and ceiling clad with Lumbertech, the engineered wood, in the new Martesana pastry shop in Milan’s Porta Romana.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”http:\/\/skema.eu\/wp-content\/uploads\/2025\/02\/1.jpg” _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” title_text=”1″ align=”center” force_fullwidth=”on” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”50%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|tablet” custom_padding=”0px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.8em” hover_enabled=”0″ text_font_size_tablet=”18px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]The new environment created for Martesana<\/b>, the historic Milanese pastry shop founded in 1966<\/b>, is more than just a pastry shop, it is a space that involves and gratifies all the senses, starting from the large counter, the focal point of the shop, and developing into a flexible, multifunctional space.<\/p>\n

A project with a great scenographic impact where the familiar and cosy atmosphere of the traditional neighbourhood pastry shop<\/b> has been maintained in the bright open space with a contemporary taste<\/b>, created by emphasising the authenticity of the materials used.<\/p>\n

[\/et_pb_text][et_pb_image src=”http:\/\/skema.eu\/wp-content\/uploads\/2025\/02\/2.jpg” title_text=”2″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” force_fullwidth=”on” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font_size=”64px” hover_enabled=”0″ header_2_font_size_tablet=”64px” header_2_font_size_phone=”45px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”” header_2_line_height_phone=”” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content” custom_margin=”5%||||false|false” sticky_enabled=”0″]<\/p>\n

Total look with Lumbertech<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.8em” hover_enabled=”0″ text_font_size_tablet=”18px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]In the rebranding and interior design project of the new Martesana shop, conceived by Drogheria Studio<\/b> and developed by Marcello Silvestre’s studio<\/b> together with designer Maria Teresa Reccia<\/b>, Lumbertech Varnish 270 Rovere Conero<\/b> was used in a masterly manner.<\/p>\n

The wood enhanced in resistance plays an important role<\/b> in the design of the tasting area: 132 square metres laid on the floor and used to clad the walls and ceiling<\/b>, in a continuum with an endless effect<\/b> that embraces the eye and contributes to creating the cosy atmosphere of the restaurant, where one can relax and enjoy the sweet creations of the pastry shop.<\/p>\n

The choice of cladding the entire perimeter of the tasting area with Lumbertech wood composite <\/b>is part of the careful selection of all the materials<\/b> used by the designers, who were thus able to benefit from a technical product <\/b>that <\/span>is resistant and easy to lay<\/b> and at the same time natural<\/b>, an authentic wood <\/b>surface, original and with great expressive power.<\/p>\n

[\/et_pb_text][et_pb_image src=”http:\/\/skema.eu\/wp-content\/uploads\/2025\/02\/3.jpg” title_text=”3″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” force_fullwidth=”on” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”3_5,2_5″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”0px||||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” make_equal=”on” custom_css_main_element=”align-items:center;” sticky_enabled=”0″][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”http:\/\/skema.eu\/wp-content\/uploads\/2025\/02\/5.jpg” title_text=”5″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.8em” header_3_font_size=”36px” custom_margin=”5%||1%||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Project detail<\/h3>\n

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Client
<\/b>Martesana SRL<\/a><\/p>\n

Rebranding e interior design project
<\/b>Drogheria studio <\/span><\/a><\/p>\n

Creative\/Art Director
<\/b>Luigi Durante<\/p>\n

Interior Design
<\/b>Maria Teresa Reccia
Marcello Silvestre<\/span><\/a><\/p>\n

Photography
<\/b>Stoked Studio<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”50%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font_size=”64px” header_2_font_size_tablet=”64px” header_2_font_size_phone=”45px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”” header_2_line_height_phone=”” header_2_line_height_last_edited=”on|phone” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Lumbertech Varnish 270 Rovere Conero<\/h2>\n

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Lumbertech Varnish 270<\/b><\/a> offers a sensory experience where the naturalness of wood is enhanced. <\/b>The varnish with which the surface is finished is zero-gloss<\/b>, for a matt effect that leaves the authentic appearance of the wood unaltered and protects it from mechanical and chemical stress<\/b>, formaldehyde-free and non-toxic. Lumbertech Varnish is Hydro24<\/b>, protected against water penetration into the joints for 24 hours. The Rovere Conero<\/b> d\u00e9cor is distinguished by the colour of the oak left in its purity and by the nature appearance class,<\/b> the most selected among those on offer. <\/p>\n

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Floor, walls and ceiling clad with Lumbertech, the engineered wood, in the new Martesana pastry shop in Milan’s Porta Romana.<\/p>\n","protected":false},"author":1,"featured_media":13655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[316],"tags":[],"class_list":["post-13687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-realisations"],"acf":[],"yoast_head":"\nLumbertech in the Martesana pastry shop in Milan - Skema<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/skema.eu\/en\/lumbertech-nella-pasticceria-martesana-a-milano\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lumbertech in the Martesana pastry shop in Milan - 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