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- 20 Feb, 2025
Lumbertech in the Martesana pastry shop in Milan

Floor, walls and ceiling clad with Lumbertech, the engineered wood, in the new Martesana pastry shop in Milan’s Porta Romana.

The new environment created for Martesana, the historic Milanese pastry shop founded in 1966, is more than just a pastry shop, it is a space that involves and gratifies all the senses, starting from the large counter, the focal point of the shop, and developing into a flexible, multifunctional space.

A project with a great scenographic impact where the familiar and cosy atmosphere of the traditional neighbourhood pastry shop has been maintained in the bright open space with a contemporary taste, created by emphasising the authenticity of the materials used.

Total look with Lumbertech

In the rebranding and interior design project of the new Martesana shop, conceived by Drogheria Studio and developed by Marcello Silvestre’s studio together with designer Maria Teresa Reccia, Lumbertech Varnish 270 Rovere Conero was used in a masterly manner.

The wood enhanced in resistance plays an important role in the design of the tasting area: 132 square metres laid on the floor and used to clad the walls and ceiling, in a continuum with an endless effect that embraces the eye and contributes to creating the cosy atmosphere of the restaurant, where one can relax and enjoy the sweet creations of the pastry shop.

The choice of cladding the entire perimeter of the tasting area with Lumbertech wood composite is part of the careful selection of all the materials used by the designers, who were thus able to benefit from a technical product that is resistant and easy to lay and at the same time natural, an authentic wood surface, original and with great expressive power.

Project detail

Client
Martesana SRL

Rebranding e interior design project
Drogheria studio

Creative/Art Director
Luigi Durante

Interior Design
Maria Teresa Reccia
Marcello Silvestre

Photography
Stoked Studio

Lumbertech Varnish 270 Rovere Conero

Lumbertech Varnish 270 offers a sensory experience where the naturalness of wood is enhanced. The varnish with which the surface is finished is zero-gloss, for a matt effect that leaves the authentic appearance of the wood unaltered and protects it from mechanical and chemical stress, formaldehyde-free and non-toxic. Lumbertech Varnish is Hydro24, protected against water penetration into the joints for 24 hours. The Rovere Conero décor is distinguished by the colour of the oak left in its purity and by the nature appearance class, the most selected among those on offer.