The new exhibition standard between warm surfaces and design strategy
From 22 to 26 September, Bologna returns to being the capital of the project with Cersaie, the International Exhibition of Ceramic Tile and Bathroom Furnishings. An event that has always gone beyond the size of the fair to become a privileged observatory on the evolution of contemporary design. A place where materials, visions and strategies intertwine. Skema presents itself with a completely renovated stand, no longer a simple exhibition container, but a three-dimensional manifesto of its design identity.
Five days to dialogue with architects, designers, contractors and dealers, in a context that promotes professional comparison and constant updating. For our company, this edition represents the start of a new course. Skema’s exhibition concept chooses clarity, coherence and replicability.
The aim is to establish a codified, recognisable and declinable language in every touchpoint of the brand: from the exhibition stand to the retailers’ corners, from the company showroom to international dealers. An exhibition system that does not limit itself to “showing”, but that organises and communicates, according to an orderly criterion, the entire ecosystem of our surfaces. Inside the stand, doubled compared to the previous edition, an experiential path unfolds that accompanies the visitor in a real material gallery.
Laminates, woods and the most recent systems for acoustic wellness treatment are presented in logical and thematic sequences, capable of enhancing their performance, aesthetics and design applications. Each area is designed to be read clearly: reception, product presentation, spaces for relationships and comparison, informal speeches and one-to-one meetings. In this sense, in a context dominated by the monoculture of cold surfaces, our stand aims to become a point of reference for architects and designers looking for alternative, warm, high-performance and acoustically efficient materials.
Skema awaits you at Cersaie 2025 to share a new approach to displaying and designing spaces. A place where materials speak the language of architecture and anticipate the future of living.